branding + socials

the
endurance lab

  • Full logo design with a scalable, recognisable mark
  • Development of a clean, performance-driven visual identity
  • Social media post design for consistent, on-brand communication
  • Vehicle signage design to maximise visibility on the road
  • Banner and event signage for strong presence at competitions and training environments
  • Ensured brand consistency across digital and physical touchpoints

How We Helped

The Endurance Lab is a performance-focused coaching service specialising in personalised endurance sport coaching and nutrition. The brief was to create a brand that felt disciplined, high-performance, and credible, while still being accessible to athletes at all levels. The direction leant into a clean, modern aesthetic with subtle technical cues, ensuring the brand could translate seamlessly across digital platforms and real-world applications like vehicles and event signage.

About the Project

  • Full logo design with a scalable, recognisable mark
  • Development of a clean, performance-driven visual identity
  • Social media post design for consistent, on-brand communication
  • Vehicle signage design to maximise visibility on the road
  • Banner and event signage for strong presence at competitions and training environments
  • Ensured brand consistency across digital and physical touchpoints

How We Helped

The Endurance Lab is a performance-focused coaching service specialising in personalised endurance sport coaching and nutrition. The brief was to create a brand that felt disciplined, high-performance, and credible, while still being accessible to athletes at all levels. The direction leant into a clean, modern aesthetic with subtle technical cues, ensuring the brand could translate seamlessly across digital platforms and real-world applications like vehicles and event signage.

About the Project

The Endurance Lab now presents as a professional and high-performance coaching brand, with a strong visual identity that builds trust and credibility. The combination of digital content and physical signage increases visibility both online and within the athletic community. Overall, the brand feels cohesive, confident, and aligned with the demands of endurance sport, supporting stronger recognition and positioning the business for continued growth.

The Results

The Endurance Lab now presents as a professional and high-performance coaching brand, with a strong visual identity that builds trust and credibility. The combination of digital content and physical signage increases visibility both online and within the athletic community. Overall, the brand feels cohesive, confident, and aligned with the demands of endurance sport, supporting stronger recognition and positioning the business for continued growth.

The Results

HUNTER NUMBER CRUNCHING

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Candice Munro

Working with Flo was so easy from the minute we had our first meeting I trusted Flo to bring my vision alive which she did. Flo completed my rebranding with Logo, socials, website & car decal and I was very impressed with her talent , professionalism & communication throughout the whole process including afterwards.

" So easy... I trusted Flo to bring my vision alive"

THE ENDURANCE LAB

MADDY MORELY

FLO..... WE'VE DONE IT! and by 'we' we mean entirely you. *chefs kiss*, round of applause, huge bow required and all the things.

"FLO..... WE'VE DONE IT! & by we, we mean you"

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halo support services

olivia flynn


We can’t stop looking at it!!
I can be a little difficult when it comes to things but you have brought my vision to life. It’s not often I absolutely love something straight away. Well done babe, seriously.

"We can't stop looking at it!!"

 ← Previous

next →

HUNTER NUMBER CRUNCHING

 ← Previous

next →

Candice Munro

Working with Flo was so easy from the minute we had our first meeting I trusted Flo to bring my vision alive which she did. Flo completed my rebranding with Logo, socials, website & car decal and I was very impressed with her talent , professionalism & communication throughout the whole process including afterwards.

" So easy... I trusted Flo to bring my vision alive"

THE ENDURANCE LAB

MADDY MORELY

FLO..... WE'VE DONE IT! and by 'we' we mean entirely you. *chefs kiss*, round of applause, huge bow required and all the things.

"FLO..... WE'VE DONE IT! & by we, we mean you"

 ← Previous

next →

halo support services

olivia flynn


We can’t stop looking at it!!
I can be a little difficult when it comes to things but you have brought my vision to life. It’s not often I absolutely love something straight away. Well done babe, seriously.

"We can't stop looking at it!!"

 ← Previous

next →